laura dolinsky

I managed the production and installation of visual retail displays and fixtures, including silicone-edged graphics, direct-printed acrylic footwear panels, a custom-fabricated corded sculpture, vinyl wall wraps, stenciled AstroTurf, and branded pedestalss.

Also shown here:

Niketown Las Vegas, Mercurial Campaign Launch, 2014

Niketown, Flyknit Launch, Las Vegas, 2014

Niketown Las Vegas, College Playoffs, 2014

Niketown Las Vegas, Elite Campaign, 2013

Adidas for Urban Outfitters Hollywood, 2014

This project employed a combination of printing methods, including direct-printed plywood panels and custom-printed window and wall wraps.

Red Bull Guesthouse, Gale Hotel, Miami FL, 2014

Red Bull took over the Gale Hotel during Miami’s music week in 2014. I led print production which included branded elements on the interior and exterior walls, stairs, elevator wraps and custom painted stencils.

Airwalk showcased it’s core roots in skateboarding culture with the Dew Tour booth in 2015. I managed a team of production designers and executed printed wall wraps and plywood printed advertisements.

Deeply saturated prints marked Dior’s 2015 Summer campaign. I managed pre-flight production, print production and installation of custom fabricated light boxes for over 20 domestic and international boutiques.

My team and I produced large format photographic backdrops on brushed metal for 4 boutiques in Southern California for Theory’s 2014 spring collection.

This project was produced and installed in 2014 at the SLS Hotel in Las Vegas. We used traditional print techniques combined with sculptural fabrication, backlit light boxes and custom dimensional lettering.

In 2014 Target’s pop-up booth for the TED conference set in Vancouver was an intersection of art, design and technology. I led a team of production artists to tackle the forced perspective visual challenge through prototypes and models. I oversaw the production and installation of laser cut signage, vinyl wraps and painted stencils.

I oversaw the transformation of a vintage Airstream trailer into a unique mobile retail experience for The North Face in 2014. I managed the production and execution of a custom trailer and truck wrap, welcome signage and branded interior walls and floors.

This touring boat booth for Progressive Insurance in 2014 was a fun project to demonstrate our ability as a company to fabricate and brand a full scale marina. Branded walls and counters, backlit signage, with iconographic motifs culminated into an engaging consumer experience.

Also shown here:

PROGRESSIVE, IMS TOUR, 2014

Hurley’s Dri-Fit campaign rollout in 2014 was comprised of pops of neon branded window and framed prints. All elements were produced and installed by my team.

Chicago’s Grant Park on Lake Michigan’s shoreline was aglow with lit tunnels and pathways for a fun outdoor Sprint campaign. In addition to 32 light boxes, I oversaw the production of branded recharge stations in 2015.

Unilever hosted a beauty conference in 2014 in Palm Springs. I oversaw the assembly of the tulip-like forms and portrait wall fabrication.

My team and I produced Juicy’s modern windows with dimensional wall text and a printed acrylic photograph in 2013. This was installed on Melrose Avenue in Los Angeles.

Printed on a dual lens to create an animation effect, we completed lenticular prints for Versace’s Los Angeles flagship store for their holiday windows in 2012.